Utilizing Word-of-Mouth When Selecting Industrial Heating Equipment

May 14, 2019
by Gordo Sales Team

Within numerous areas of business and customer service, word-of-mouth is a vital consideration. While there are many avenues for advertising and drawing potential clients, one of the most straightforward and trusted in many industries is a recommendation or positive evaluation of a business, product or service from someone you trust.

At Gordo Sales, we’re proud to be recognized by our peers and others in our industry as a top provider of drum heaters, component heaters and numerous other options for industrial heating systems. Our pros will tell you just how important word-of-mouth and positive recommendations are, both within our specific group of products and in other areas that are closely related. In fact, when it comes to choosing the proper heating system for your business or facility, one of the tools at your disposal early in the process is utilizing word-of-mouth to guide you in the right direction – let’s look at some themes we recommend when it comes to evaluating your needs and installing the right process heating system.

word-of-mouth selecting industrial heating equipment

Asking Around the Industry

Just for the sake of argument, let’s say you’re the owner or manager of a company in the food and beverage industry, one that’s on the hunt for new process heating equipment as part of a company expansion. One of the first steps you should take here? Reach out to your best contacts throughout the industry, particularly those with companies similar to yours in scope and size, and ask what’s working and not working for them.

Now, you certainly may run into a few folks who don’t want to share their secrets. But this isn’t usually a zero sum market – just telling you the kinds of process heating systems that worked well for them isn’t going to lose a competitor any money, and this information is traded regularly among managers and owners. It’s a great way to narrow down your options.

Visiting Manufacturers

Once you have an idea of the kinds of heating products you’re looking for, try to visit manufacturers of the parts on your list. Inquire about specific manufacturing processes while creating a relationship with manufacturing representatives, people you may correspond with often in the future if things go well.

Visiting Facilities With Recent Heating Implementations

Finally, a great tool down similar lines is visiting similar facilities to yours that have recently implemented some of the heating systems you’re considering. If you’re able to get such a tour, you can ask about things like the positives and negatives of each component, tips for increased efficiency, and experiences working with the manufacturer of the systems.

For more on using word-of-mouth to your advantage when selecting a process heating system, or to learn about any of our temperature controls or industrial heating solutions, contact the pros at Gordo Sales today.

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